Creating a Personalisation & Testing Culture

Creating a Personalisation & Testing Culture If not already facing the challenges which surround the next iteration of online, most brands will soon have to come to terms with the fact that the personalisation and testing of experiences are now essential to delivering a leading brand experie

The eCommerce vs Personalisation Customer Centricity Battle

The eCommerce vs Personalisation Customer Centricity Battle It is an unfortunate fact that the most widely adopted enterprise eCommerce solutions are what is actually stopping eCommerce brands from evolving and becoming completely customer centric. For most brands conversion rates will remain fla

How To Completely Understand Your Conversion Rate

How To Completely Understand Your Conversion Rate At JBA part of what we do is heavily focussed on conversion rate optimisation, or more specifically, helping our clients make frequent and rapid tactical changes which increase their sales conversion rate. From a business sense this is about getti

The Personalisation & Testing Process Battle

The Personalisation & Testing Process Battle If not already facing the challenges which surround the next iteration of online, most brands will soon have to come to terms with the fact that the personalisation and testing of experiences are now essential to delivering a leading brand experie

Getting Started With Analytics Dashboards

Getting Started With Analytics Dashboards Your analytics platform is tried and tested and your reports are sought after by everyone in the company from the graduates right up to the CEO. You have been informed that the next step is for you to create a dashboard for them to be able to monitor key

Integrating Data Sources

Integrating Data Sources Website behaviour data is only one part of your customer’s story. In this “multi-channel touch point” world of ours, your customers interact with your organisation through a number of different channels such your retail store, call centre, mobile app etc. Therefore,

Using Analytics to Understand Marketing Performance

Using Analytics to Understand Marketing Performance One of the biggest challenges marketers face today is determining whether or not they are making the best marketing investments – are they investing in the right media activities and at the right time? Analytics makes it easy to measure market

What Insights can Analytics Provide

What Insights can Analytics Provide If you have just started out in the analytics space, it can be quite daunting knowing where to start when it comes to reporting on your site’s performance. Log into any analytics platform for the first time and you are presented with a myriad of reports, data

How To Improve Your Open and Click Rates by Almost 80%

How To Improve Your Open and Click Rates by Almost 80% One of the simplest email tactics to drive increased engagement and revenue is the most underutilised. The Mathematics of Email Marketing Even the most inexperienced email marketer knows that email is a numbers game, but even with that in min

Getting started with Analytics

The challenge with analytics today lies not only in knowing what to track in order to successfully monitor and evaluate digital performance, but also in knowing what not to track. Most analytics platforms these days are very advanced and can track almost anything and everything, however, this doe